Japanese rock star Miyavi wanted to make a music video during the spring 2020 lockdown, with the goal of creating a unique visual experience for his fans. We turned to virtual production and 3D game engines to make the music video. The release collected millions of views across platforms worldwide, and quickly became a fan-favorite. We made use of two core technologies: full-body volumetric capture and real-time rendering via game engine Unity. We wanted to embrace our love of gaming by merging tool and story. The engine allowed us to create mystical surreal worlds with little effort, and were inspired by our favorite visual moments in games to create them.
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Disciplines: Virtual Production, Game Engine, Volumetric Capture, Direction
Features: The Verge, Rolling Stone, TPI Magazine, JRock News, Flaunt Magazine
