To release their latest cover shoot featuring Kelly Marie Tran, The Hollywood Reporter collaborated with Dyan Jong and Pyramid3 to host an AI-powered virtual cover shoot. The shoot coincided with the release of Disney’s “Raya and the Last Dragon”. With Cong Tri providing outfits, we set out to build a virtual space that blended between past and future, we used a photo-scan of the My Son Sanctuary in Vietnam - the dramatic ruins that were the religious and political capital of the Champa Kingdom. The result is a blend of Asian-futurism and fairy-tale - with a nod to the major Sci-Fi and fantasy IP’s Kelly has been a part of. The shoot required the use of novel AI visual pipelines to generate the final images at unprecedented speed and quality.
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Disciplines: Virtual Production, AI Tooling, Creative Direction
